BigData » 🐔 ✅ Traffic Roosters - Social Media Agency Bristol

what is

Big data?

Big Data is a term that describes the sheer volume of data, both structured and unstructured, that floods businesses every day. But it’s not the amount of data that’s important. What matters with Big Data is what organizations do with the data. Big Data can be analyzed for insights that lead to better decisions and strategic business moves.

Big Data

Data sets that can be analysed computationally to reveal patterns, trends, and associations of human behaviour and interactions.


Google Analytics

Google Analytics is a tracking tool, and it shows you how your visitors interact with your website

Google Tag Manager

Google Tag Manager is a tool that allows you manage and deploy marketing snippets of code or tracking pixels on your website to understand your website better.

Big Data


If you haven’t heard about Big Data, you are living in the past. Big Data is the present. Nowadays, everything you do online, and even some stuff when you aren’t, becomes a part of your Online profile.


Big Data

If you haven’t heard about Big Data, you are living in the past. Big Data is the present. Nowadays, everything you do online, and even some stuff when you aren’t, becomes a part of your Online profile.

For example, Google collects a staggering amount of information about you — maybe even more than you realize. Google remembers every search you perform and every YouTube video you watch. Whether you have an iPhone or Android phone, Google Maps logs everywhere you go, the route you take to get there, when you arrive and what time you leave — even if you never open the app. When you really take a look at everything Google knows about you, the results can be shocking — maybe even a little frightening. 

However, with this information, there are a few things you can do.


There are certain pieces of information you can pull down from your users and use it to understand how the users are using your Website, how did the user reach your website, what is he looking for, what do they like the most, where they spend less time, where do they click more, etc.

All these bits of information can also be called Big Data.

Big Data not only allows you to store or process a large amount of data, but also makes it easier to receive it and have that information available more quickly. It is very agile and allows you to know the status of a launch or the result of a strategy immediately.

Big Data enables entrepreneurs to make more accurate decisions and allows them to formulate and answer more questions about their products, business operations, customers and more.

You can either download our guide or contact us right away to find out how we do it.

You don’t have to start from scratch. Get going with stunning designs featuring images and text tailor-made for your Business or idea. Customise as you wish, all websites are responsive and mobile-friendly, on a smartphone, tablet or PC.

A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.
You will stand out online with a professional website, we can turn any idea into a reality.

While websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for “take away” orders over the Internet, then by all means you should consider to get a one of our Websites.

What makes Big Data so useful for many companies is the fact that it provides answers to many questions that companies didn’t even know they had. In other words, it provides a benchmark. With such a large amount of information, the data can be shaped or tested in any way the company sees fit. In doing so, organizations are able to identify problems in a more understandable way.

Collecting large amounts of data and looking for trends within the data allows companies to move much more quickly, smoothly and efficiently. It also allows them to eliminate problem areas before problems kill their profits or reputation.

Big Data analytics helps organizations leverage their data and use it to identify new opportunities. That, in turn, leads to smarter business moves, more efficient operations, higher profits and happier customers. The most successful companies with Big Data achieve value in the following ways:

Reduced cost. Big data technologies, such as Hadoop and cloud-based analytics, bring significant cost advantages when it comes to storing large amounts of data, as well as identifying more efficient ways of doing business.

  • Faster, better decision making. With Hadoop’s speed and in-memory analytics, combined with the ability to analyze new data sources, companies can analyze information immediately and make decisions based on what they have learned.
  • New products and services. With the ability to measure customer needs and satisfaction through analytics comes the power to give customers what they want. With Big Data analytics, more companies are creating new products to meet customer needs.


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