Don't you know what to do with Social Media?Here my experience and my answers

Don't you know what to do with Social Media?

Find out how to convert your Social Networks in 2022

I know, you catch yourself more than once saying to yourself “I don’t know what to do with my social networks”… I totally understand how you feel because I know what it’s like too.

But let me tell you, that’s going to change today 😉.

Hello, my name is X, from X and I’m here because I was lucky enough.

I was lucky because I met Tony at the most changing stage of my business and I was able to rely on him to get my online business off the ground.

Yes, at that stage when I myself didn’t know what I was going to do with my social media accounts, it was when I came across Traffic Roosters and started to see the light.

I had never felt so overwhelmed as I did then, everything was uncertain. But the truth is that I managed to come out of it stronger, I remade myself and started to build the content that my business needed.

And that is exactly what I want you to do. I want you to stop thinking and start acting once and for all.

Do you dare?

Let’s go for it!

I know I need a change but I don’t know what to do with my networks.

You know it, you know you need to make changes to get your business back on track.

However, you are reluctant to believe that everything that happens to you is an opportunity to grow and it seems to you that this situation of uncertainty will last forever. But no, nothing lasts forever.

I’ve already given you a couple of very cool clichés, I’m aware of that; but they happen to be two absolute truths that I like to hold on to when there are curves ahead.

And I can assure you that if you are not sure now what is going to happen to your business… that’s because there are curves ahead for sure. So save them for yourself:

  • Everything that happens to you in life is an opportunity to grow.
  • Nothing lasts forever (neither does the bad).

When I feel lost, I am exactly the same as you are now:

  • Overwhelmed
  • Unmotivated
  • No energy
  • Highly stressed

I know there is something I need to change to stop feeling this way, but I don’t know how to do it.

And I imagine it’s the same for you, you want a change in the digital activity of your business, you need it, but you have doubts. You have no f*cking idea what the next step is, you know you have to do something, but… what!

The day I realised that I didn’t know what to do with my business, I had to learn a lot of things in order not to let myself drown in frustration.

It was hard, but I did it. And now I want to help you do the same.


When you lose the direction of your business, there is only one option left: find it again.

I would like to tell you a little more of my story so that you can better understand the extent to which I can help you.

I have always (almost) been very clear about things. I have known what I wanted to do, what I was rowing towards and I have fought to achieve it.
I may not have been as successful as others would have liked, but I am more than satisfied with everything I have done.

However, there was a moment, not so long ago, just when everything was more in order, that I felt lost in the new world of the internet and I didn’t know what direction to take with my business.


«I don't know what to do with my business» Despair.

«I don’t know what to do with my business» Despair.

1. A girl with a clear vision

Since I was a little girl I always wanted to be a chef.

When I was 3 years old I was already playing at being a Chef and when I was 12 I convinced my parents to take me to a food expo (150 km away from my village) so I could learn more.

At the age of 14 I entered my first cooking competition and my passion continued to grow, I wanted to know everything about the world of cooking.

When I was 16 years old, my father and I would drive 100 km every day during the summer holidays so that I could attend cooking classes at a prestigious school. He would wait outside in the car while I took the classes and we would drive home until the next day.

I was so clear about what I wanted that I could convince the devil himself to have my way. I was so sure of the path that others had no choice but to respect it.

At that time, I was the picture of security. I had everything but doubts about what I wanted to do with my life.


2. I fell into the “trap” and went to university.

When it was time to go to university, the only thing on my mind was that I would finally be able to settle in London and start training in cooking. I had been looking for a school for a long time.

I enrolled in journalism because I always liked writing. Besides, I thought it was a shame that with how hard my parents fought for me and how well I was doing in my studies, I wasn’t going to have a career.

However, I was very clear that university was the “hobby”, because what I liked was cooking and trying different cultures. And that’s what I intended to devote the rest of my time to.

I still didn’t know what it was like to feel lost.


3. I quickly realised that this was not for me.

It was when I was studying for my degree that I realised it was a monumental waste of time and resources.

However, I decided to continue because it allowed me to train in Gender Studies, which was another of my passions.

Already then I knew that my ideal job would be to work half a day in a kitchen or cooking school and the other half a day in a centre oriented towards helping women in favour of equality.

As you can see, I doubted almost nothing.


4. Work has always been my big lifeboat.

From the age of 15 I never stopped working in what I liked and what made me happy with salaries that allowed me to live quite well.

I finished my degree and continued working in the same job, despite the fact that I kept hearing the typical: “When are you going to work in your own field?

But I was more than clear about my field.

The years went by and I fulfilled my dream of owning my own restaurant. If I ever had any doubts about what to do with my life during those years, it certainly had nothing to do with work. Love was my torment, but when it came to my professional life there was no problem at all.

The rest of my life was chaotic in many ways, but work took away all my sorrows.

That’s not to say that I didn’t do a thousand therapies and continue to train in various disciplines related to cooking and professional development, but I had little awareness of what was really not working in my business.


5. The big change

After 6 years of having my business going great, in a city I loved and with a wonderful partner (after getting over a divorce), I felt it was time to make changes, I wanted my business to grow like never before.

Without thinking, I started to work on my social networks, uploading images that I took on the spot, writing descriptions that sounded good to me and I started to run facebook ads.

The idea was to get as many followers as possible. Running facebook ads from my mobile phone I wanted to get the business fully booked. But as you know, social media is not for everyone. I discovered a sense of desperation when my ads were not giving the results I expected and I started to consider another direction.

Maybe I could find a method that would allow me to grow in social networks…

The universe heard me and Tony appeared, like a genie from the lamp, to make me reflect and redirect my life.

I, who had never had any doubts and was all about security, suddenly found myself with the uncertainty and fear that comes from not knowing what to do with your own business. And that nagging question became a burden that I had to let go of little by little…. I had to get back to being the confident girl I had always been… or not…

I was totally lost.

What was clear was that I was not going to stand by and watch watch my business stagnate. I had to find a way forward!

Are you looking for it?


When I don’t know what to do with my networks and do nothing

It is clear that if you are reading this it is precisely because you don’t know what to do with your online business… I ask myself: what are you doing to know what to do with it?

Here are two possibilities that you may be practising and that serve no purpose:

  • Just think: you are one of those people who suffer from analysis paralysis and think too much but do nothing. You’ve read a thousand books, seen a thousand conferences, visited a thousand blogs, you know all the theory, but you’re still paralysed, lamenting your fate: “Poor me, I don’t know what to do with my business”!
  • Living in fiction: at times, you even believe that one of these days a mother ship is going to come and abduct you, and when it brings you back home all your problems will be solved. Of course, the chip that has been implanted in your brain allows you to earn money just by visualising 500 notes in your mind.

So nothing, you wait for the ship to arrive, sitting on your couch, envying people who get off their asses without motherships in the way.

Hello. Earth calling!

No one is going to come and give you their superpowers, so you have to get on with it.

When I don’t know what to do with my Instagram and I do it all

You go about like a headless chicken because overthinking doesn’t get you results and you’re more of an action person.

And suddenly one day you read an article that talks about how when you don’t know what to do with your business you have to start exploring and experimenting. You take it at face value, you jump out of your comfort zone and switch:

  • Online productivity courses (because a colleague recommended them to you).
  • The master’s degree in “who knows what”.
  • A £3000 course that doesn’t teach you anything you can’t learn on youtube for free.
  • Desperate, you try to run the ads yourself.

You’re going to have to focus, buddy!

What you have is a digital crisis

Yes, that feeling of being lost, aimless, not knowing what to do, who to turn to or how to get the digital part of your business out of a rut… I know it well. The phrase “I don’t know what to do with my networks” has become your favourite thought and you’ve gone into a loop.

And the days go by, all the same, you have lost the illusion of trying everything and you see that the rest of the similar businesses or your competitors have incredible social networks while you are standing there doing absolutely nothing that works.

But… can I tell you a secret?

They were as lost as you are

They are so, so lost, they don’t know how to enter instagram trends using certain types of audios or songs, how to automate the delivery of discount coupons through direct messages or even some don’t know how to change the password of their own Instagram account.

But very few people understood what was going on like you do now. That’s why I say that digital crises are the best time to evolve and make improvements at all levels.

The worst thing about your digital crisis: the feeling of guilt

When you are so lost, everything seems orderly around you in other people’s accounts. If you even think of commenting on what is happening to you, the rest of the world jumps on you and they think:

  • That you are lazy and don’t want to work.
  • That you don’t have your feet on the ground.
  • That you should stop trying.
  • That a good strategy can cost you more than 10k a month.

Inevitably that makes you feel guilty, causing you to have more doubts. You even come to think that maybe they are right in what they say…

If you are a useless person who doesn’t know what to do with his business, a wretch, an idiot…

And no, you are nothing of the sort!

It turns out that what you are is a human being, perhaps a bit of a weirdo (yes), who has realised that the performance you have is not satisfying you. But at the same time, even if you don’t know which way to turn now, you are sowing the seeds of a great change that sooner or later will have to germinate.

It is important to stop feeling guilty in order to take action and get out of the feeling of frustration. I know that when someone like you finds yourself in this situation it is not an easy or comfortable time, but it is solvable.

Be clear about 2 ideas:

  1. You are no worse than anyone else for finding yourself in a digital crisis and not knowing what to do with your business.
  2. Give yourself permission to feel however you want to feel and don’t let guilt block you.

No more self-punishment.

The best of your digital crisis: fear of uncertainty

Yes, being scared shitless is the best thing that can happen to you. There you go…

Why is that?

Because if you manage to control that fear and not let it paralyse you, you will acquire a strength that will make you unstoppable.

I’m not going to lie to you, I was scared too, very scared. I had never felt the sensation of not knowing what to do with my business, and when I experienced it myself, it wasn’t exactly easy.

I went from having a secure life (although there is nothing secure in life), comfortable and without any stress, to having a sea of uncertainty in front of me.

I was afraid of not knowing:

  • Why aren’t my followers increasing?
  • When would I see results?
  • Do I have to brand my content?
  • Will I spend a lot of money on Ads?
  • How do I optimise my campaign?

Tania, who had always had her life more than structured, now realised that she didn’t know what she was doing. I immediately realised how important it was going to be at that moment to accept the uncertainty and learn to deal with the fear that gripped me.


There is no other way 😉.

When you feel that:

  • You know nothing.
  • You don’t know anything for sure.
  • Everything is up in the air.
  • No one understands you.
  • You are drifting…

Remember that this is the most normal thing in the world and that sooner or later it will pass.

Enjoy the uncertainty and learn from it as much as you can. Even if you don’t see it that way now, it is as if you have been given the best gift in the world by being put in this situation.

When I don’t know what to do with my business, I understand that I am one step away from continuing to evolve.

Where is the basis of your problems?

No matter how much you think and learn about productivity, Chinese or cross-stitch, you can’t understand why you still have that feeling of not knowing where to turn. The point is that in order to tackle a problem you have to know where it comes from.


1. Education.

All the courses you buy say exactly the same thing:

  • Running ads is very simple.
  • You can easily manage your social networks from a mobile phone.
  • Don’t worry, your ads will perform incredibly well in two weeks.
  • It’s ok! any image will do!
  • The more interests and behaviours in the campaigns, the better
  • You don’t need to know anything to run ads efficiently, just follow the steps and everything will work.

Nobody has taught you how to create unique content for your industry that works efficiently, how to find out what your competitors are doing and what works for them, how to show the vision you have for your business on social media or how to create the exact audience your business needs.

No one has told you how you can deal with all those doubts that devour you.

At the same time, you have been led to believe that

  • You don’t need to be an expert to make your social networks work.
  • Anyone can make huge sales with a small Ads budget.
  • Paying a +£3000 course will solve all your problems.
  • Life is a succession of efforts and sacrifices.
  • It is something that everyone can do with little effort.

Indeed, there’s a reason… And that reason is called disinformation. They’ve put so much disinformation in your head that now it’s up to you to deal with it…

The snake oil salesman want you to be a sheeple and you are still thinking about it….

If you stay paralysed much longer, someone else will make the decisions for you. And you don’t want that, do you?

It’s no good saying yes!

It is true that if someone else made the decisions for you it would be easier, you could blame the other person, but that would bring you back to the same point you are at right now.

Only you can make your own decisions, don’t be a jerk!

It is normal that you don’t know what to do with your business now. What is not normal is that you think your life is not your responsibility and your decisions.

2. Victimisation

If you are a victimised person, God bless you….

It’s one thing if the system is set up to deceive you, and quite another if you don’t take control of your life with the excuse that the system is bad.

  • Neither your parents are going to solve your problem.
  • Nor is the system going to change with your complaints.
  • Nor is anything going to get better as long as you continue to throw your weight around.

Your wonderful digital crisis cannot be accompanied by useless complaints and lamentations; it has to be accompanied by reflection, objectives, goals, results.

Only you are responsible for your situation and only you are the one who can do something for you.

3. Low self-esteem

When you find yourself lost in life there is most likely a background of low self-esteem. You don’t know what to do with your business because you don’t think you are capable of doing what you really want to do.

  • You feel that you are a mediocre person.
  • You think your dreams are too big.
  • You convince yourself that those who succeed have lucky breaks and that you will never be able to reach as high as them.

Isn’t that so?

Well, you’re wrong!

4. Lack of resources to get out of the situation

Well… You know that the doubts about what to do with your business have to do with your upbringing, with your fears, with your low self-esteem… As you have read many books, you know all that 😉.

What you don’t know is what tools you need to get out of that labyrinth, but that’s what I came here for.

The fact that you are now thinking about what to do with your life has already become your first tool: acceptance.

Accept that you are lost, it’s OK.

Do you want your networks to be a resounding success?

Sure, we all want a successful business but few of us do anything to achieve it. And when we do, we tend to identify success with what we have been told it is instead of asking ourselves what success is for us.

If you want your life to be a success you have to know what success is for you.

 For me, success is:


  • To have inner peace.
  • Spend as few hours as possible and delegate everything that takes up a lot of time and effort so that I don’t have to worry all the time.
  • Delegate functions for which I am not really trained to people with more knowledge than me who do a better job.
  • Spend more time on other aspects of my business that require more attention.
  • Spend more time with my loved ones.
  • Knowing that I have someone to help me with those aspects of my business that are failing.

What is success for you?

Take some time to think about it and write it down on a piece of paper where you can see it often.

May this moment of uncertainty become the best impulse to achieve all your dreams.

11 effective strategies for knowing what to do with my social networks once and for all.

Since I met Tony and Traffic Roosters, my life has been turned upside down. I thought I knew what I wanted to do with my digital campaigns, but that was a lie.

What was happening was that I didn’t want to recognise reality. I didn’t want to recognise that what I was doing wasn’t completely satisfying me, that the change I made was not to go back to the same place afterwards.

The first time I doubted myself is when I began to give myself permission to explore new possibilities that were vibrating inside me.

Throughout my life, and as a result of meeting people like Tony and all that surrounds him, I have been able to learn strategies to move forward with conviction and passion.

I want to teach you these strategies:

1. Work on the vision you want to convey and Connect.
What’s inside is outside.

If insecurity and internal doubts are getting the better of you, you may need the help of professionals to help you find your way.

Working on the vision you want to convey and connecting with the client directly is always a good decision.

Nowadays you have access to lots of courses, resources and help of all kinds to make sense of your image. Don’t think about it because that’s investing in happiness and peace of mind.

I’ve been working on my networks for months now, although it wasn’t until recently that I realised that my problems came from a lack of vision and preparation.

What is very clear to me is that if I had not been concerned about my personal growth I would not be where I am today.

2. Stop looking for your damn perfect image
“Hey you, but isn’t this the other way around?

Yeah, I know that the normal thing is to be told to look for your vision and how to convey it because it’s the right thing to do and no one else can do it but you.

I’m sorry, I don’t believe in that.

I don’t buy that if you don’t find the one wonderful image for your business you won’t be able to convey it.

How can there be only one vision or one way to do it with the amount of possibilities you have?

And if you never find that vision and manage to transmit it… will you have to live bitterly or commit suicide?

If you add to the pressure of not knowing what to do with your social networks …. “I have to find my vision no matter what”… the burden becomes unbearable.

Moreover, this is coming from a person who has had a clear vision all his life, who is now changing it and who is still as happy as ever.

I think success has more to do with your attitude towards life and how to find people who will help you on your way, so… change your attitude. ;9

3. Change your attitude
I truly believe that life is all about attitude, and if your attitude works in your favour, everything else is secondary.

So, rather than having a vision that if you don’t find it will make you unhappy until the day you die, think that as long as your attitude is positive, everything else will be much easier.

OK, you don’t know what to do with your social networks, but this is not the end of the world.

4. Listen, read, observe… and then do what you want to do.

Just as I don’t believe in a single possible vision for a business, I don’t believe in one-size-fits-all magic formulas, nor do I believe that there is only one viable path for everything you decide to do.

The fact that you feel so lost is the invitation you’ve been waiting for to examine everything around you and come to your own conclusions.

It’s all very well to read, listen and take into account the advice of people who supposedly know more than you do. But when those ideas rub you the wrong way, it’s because they don’t suit you, no matter how much they may have worked for the other person.

For example:

I read the other day in a very well known blog that talked about facebook ads campaigns, that you have to be very creative and make incredible descriptions for the products.

That may work for some and not for others.

I directly started studying my competition and replicating the ads that worked best for my competitors, not only did I save time and money, I also learned what worked and why that type of ads were performing much better than most of the tremendously creative ads.

I’m not saying that you have to do the same, nor that my opinion is more valid than this blog.

What I want to tell you is to find your own way, your own formula. 

Listen and learn from others without feeling obliged to follow in the footsteps of someone who doesn’t wear the same shoe size as you.

There are no bad or good decisions, no one way. There is no one formula for everyone.

That practical advice to invest a lot of money in designing and testing ads may work for some, but it doesn’t necessarily work for you. For others, it may work better to bet everything on the same card.

Although if you chose option b you would have to be psychologically prepared for uncertainty and risk, it doesn’t mean that it couldn’t work out for you.

In fact, this article is a guide that may come in handy, but if not, there are always other options.

The important thing is to take action.


5. Ask yourself the right questions

When you don’t know what to do with your online profile, the reality is that you need to ask yourself questions and find the answers.

What do you want from your business?
What is going wrong: your work, the time you spend on it, your knowledge?
What is your ideal online profile?
What does your ideal business look like?
How do you see your business in 5 years?
What are you willing to risk to get what you want?
Are you capable of assuming the consequences of a possible failure?
What is the worst thing that can happen to you?


And I’ll answer the last one:

The worst thing that can happen to you is that you learn.

Don’t answer that question with a natural catastrophe, because most of the misfortunes you suffer from only take place in your mind.

Don’t see mistakes where there are only lessons.

Feeling lost in life is already a great learning experience, so… Let’s learn 😉.

Don't you know what to do with Social Media?

Find out how to convert your Social Networks in 2022