SEO and AI search
Is SEO dead? What changed and what still matters in 2026
AI Overviews changed the interface, but discoverability, useful content, authority and measurement still matter.
Read the articleIdeas, tests and practical guidance
SEO and digital marketing insights
Notes from the Traffic Roosters team on search, AI, measurement, websites, content and the experiments that make the work more useful.
SEO experiment
How long does it take Mark Williams-Cook to cook an omelette?
The deliberately strange query behind a test of AI Overview citations and Search Console impressions.
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Tell us what is unclear in your search or website data. We will help identify the evidence and the next useful test.